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The 20-minute content capture checklist for your next making day
Don't stop making to create content. Just capture it.
You don't need to spend a whole day filming. Set a 20-minute intention on your next making day, capture these little moments while you're already pouring, and you'll walk away with enough footage to reuse for days. Nothing staged, nothing scripted — just the real work, recorded as it happens.
How the 20 minutes breaks down
- 2 minFilm the before — empty workspace, ingredients laid out, fragrance oil bottle, empty vessels or moulds, wax ready to weigh, and one quick overhead of everything together.
- 5 minTiny clips that do the work — 3–5 second clips of weighing wax, measuring fragrance, melting, checking temperature, pouring fragrance, stirring and filling.
- 3 minThe shots people stop scrolling for — wax pouring into the vessel, oil being weighed, the thermometer reading, the wick centred, wax starting to set, texture close-ups and the finished surface.
- 3 minThe part people don't normally see — recording the batch, checking your recipe, adding supplier or batch details, logging temperatures, updating stock.
- 3 minDon't forget the after — the completed batch together, candles setting, melts in their moulds, the used pouring jug, the messy workbench, one slow pan across the finished products.
- 4 minSort and save what you captured — one making day gives you a Reel, a Story, a carousel, a process Reel, a testing post, a finished-product post, Pinterest content and website imagery.
- ✦ You don't need to talk. Hands, close-ups and natural making sounds are enough.
- ✦ Don't tidy it until it looks unrealistic — people love a genuine making day.
- ✦ Get closer than you think. The small details make the best transitions.
One making day gives you
- 1 A making-day Reel
- 2 A behind-the-scenes Story
- 3 An educational carousel
- 4 An ingredient or process Reel
- 5 A testing post
- 6 A finished-product post
- 7 Pinterest content
- 8 Website or blog imagery
Don't bother with
- ✕ Stopping your making to set up shots
- ✕ Talking to camera
- ✕ A tidy, staged workspace
- ✕ Long, unedited clips
- ✕ Posting it all on the same day
You aren't creating eight pieces of content. You're documenting one real day and using it properly.
Where Pour & Track fits in
The recording part is the content most makers never show — the batch, the recipe, the temperatures, the stock update. Pour & Track keeps your recipes, batches, testing, stock and costing together on your phone, so it's easy to film and easy to keep straight afterwards.
See the app guidesFree · 8-slide carousel · PDF
Tip: set a timer for 20 minutes, take the clips, then carry on making — and use them again and again.